Productive Marketer’s Guide to Better Team Collaboration

When it comes to productivity, how many different tools have you installed on your computers and phones to track you? While assembling teams to work for the tow truck business, I got introduced to different resources and productivity tools such as Asana, Trello among others, and without a doubt, if well utilized, productivity tools can create a huge difference. Optimal productivity boils down to how a team is constituted, how it collaborates, and goals and strategies set in place to be followed. Ultimate collaboration and productivity require a strong communication plan that spans all parties working on a common project.

If you are looking forward to collaborating and work with each other, here are some basic tips that are quite applicable.

Avoid designating a project manager

It can seem quite counter-intuitive to avoid hiring a single point person to oversee a whole project. However, in the modern world of doing business, you should instead focus on using productivity tools instead of a project manager, as doing so can help teams to be more productive. Project management should be a shared responsibility. It doesn’t make sense to hire a single person to see the affairs of everyone else in the group, where instead you can set a team to collaborate, communicate and see the success of any project. You can make use of cohesive and automated productivity applications to eliminate duplicate efforts and distractions.

Define a clear purpose

To achieve success in any project, you need to outline the purpose of the project and motivations, as doing so can help teams stay fully engaged throughout the process. Disengaged workers have a huge drop in productivity and that is the reason it is very important to have a well-defined and clear purpose of what the project ahead should deliver. You should as well maintain purpose and awareness of the project throughout the working process. You also need to have a project team member identify a genuine reason why the project matters and have it well outlined.

Assign specific roles

While eliminating a project manager can help on matters overall team’s productivity, it is still very important to ensure everyone understands the roles they play. When roles are not clearly defined, it is a huge blow to productivity. Stats have shown only half of the employees understand what is expected of them at work and only 4 percent feel engaged at work. We all know the outcome; disengaged teams are far less productive. To avoid the whole confusion, you need to leave no room for confusion way before your team begins a project. You need to go over different roles as a group and ensure there is no unnecessary overlap or duplication.

Create a workflow

You also need to understand how work will move from one role to the next. This is quite imperative, and very important to clearly define roles and understand the next steps of any process. It is quite important to have a workflow and a sequence of steps to be followed. Some tasks can be tedious to be repeated, and that is why automation can be quite helpful when it comes to productivity. Employees will always feel quite positive about the process of automation replacing tedious manual processes.


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