If you want to have a successful online business, it is not just enough to simply close a sale, but you need to help your customers fall in love with your business. It costs more to get new customers than it does to keep the customers you have. For this reason, you must nurture and take care of your customers. When you make your customers happy, you can easily turn them into repeat customers. When you have unhappy customers, you risk the wrath of them sharing their negative experience with others.
To ensure that your customers fall in love with your business, here are a couple of things you can do.
Learn about your Customers
You will not be able to make your customers happy if you don’t know what they want first. You need to find out what your customers really want by conducting a market analysis. During the market analysis process, you aim to learn about your customer needs, their interests, wants and demographics. Once you have developed an idea of what your customers want, you can give them the same.
Customers do not like being pushed to make a rushed purchasing decision. When you push them, they are mostly likely going to have issues with your products and services. When a customer has an issue with your product or service, be patient and kind to deal with them. Take time to listen to customer needs and wants. When a customer is done explaining their issue, take time to respond and address these issues clearly.
One way of connecting with customers is by getting personal. You need to talk to your customers as if they are your friends. Even if there are some lacking one to one connection with customers, you can as well add some personal touches to the business. To engage with customers, try to add some personal touches with them. To get personal with your customers, you don’t have to be a robot. When a customer has an issue, avoid giving generic responses via an automated Chabot.
People will always love to be associated with sales and deals. When offering products and services, try to have seasonal offers and free trials as much as you can, to make customers appreciated and feel coming back. When people fall in love with your deals, they will most likely love to do business with you. Even if the sales might be coming to you right now, you might lose revenue, but with repeat customers, you are assured to have an increased revenue over time.
Keep Customers in the Know
Keeping a constant communication with customers is key to making them happy. Communicate and be transparent with them on your products and services. When your business has news, events or other updates, keep customers in the know. Tell them about exciting things that are going to happen, and create the required excitement. If there are any product shortages, let customers equally know.