How to Keep Ahead of the Competition in Business

chessWhen consumer spending is slowing down, you need to defend your market position and maintain a competitive advantage. If you want to totally dictate the market and be a winner, one of the most important things to do is to define your unique business scheme. You need to give your customers good reasons to do business with you rather than doing with your competitors. You need to have a clearly defined and unique selling point such that customers do not even ask for it. Though your products and services should be a clear winner as far as those of your competitors are concerned, you equally need to have a clearly defined process and strategy.

To stay ahead when it comes to competition, there are other ways to go about it.

Know your competition

You need to take the time to study and monitor your competitors. Understand what differentiates them, on the issues that make customers choose them over you. When you know your competitors, it helps in understanding what your competitive advantage is, and thus you can better target the marketplace, and design your strategy appropriately. To stand out ahead of the competition, you need to become a disruptor, enter the market and offer very differentiated products. Customer feedback is always very important.


testIt is always advisable you test and experiment on different aspects of your business, as this helps in beating your competitors. Get to the marketplace and experiment with various issues on your products and business. Take action, do not shy to test the waters and monitor results. Make calculations before making a huge decision. The idea is that you should not let guesswork stop you from being creative.

Assess Your Daily Routine

You need to keep analyzing your daily routine as this will help you with making better predictions about future trends. Be aware of tiny challenges that may bring a huge effect on what happens in the future. Have a clear idea of what you want your business to be and perform in the future. If you are planning for growth and expansion, you will be better than those who are comfortable treading water. You need to have weekly meetings where you can discuss changes happening in your industry as well as the latest developments.

Avoid being predictable

It is very important you keep changing and avoid being predictable. If you keep on repeating the same old techniques every day, you become predictable and you will not be able to beat the competition. Forget about the current and place a lot of efforts on what should or could happen in the future.

The behavior of Your Competitors

You need to look for any repetitive behavior in your competitors. Study the moves of your competitors and get to do everything they do, though in a better way. Understand how your competitors are likely to react to the moves you make that may affect them. Ask yourself how the competitors will react, what alternatives they will see, and which options are they more likely to choose.

Ways to Convince Customers to Buy

saleIf you can talk about your products in a language customers can understand, you stand to sell more. Customers never buy products features, they buy because the perceived benefits of the product seem to suit their needs. We have compiled useful tips and tricks that can help you sell more of your products to customers. Let us have a read;


It is hard to convince customers to buy your products or services if they are not paying attention to what you have to offer. First, you need to stand for something you believe and trust, before you can sell it. If you want to have loyal customers, you must give them an opportunity to care for you. You need to use social proof to encourage customers and motivate them, as such proof does wonders in getting them interested.


When it comes to actual selling, customers want to enjoy the selling process, use the words they love to hear in your selling process. Certain persuasive words such as new, free and instantly are very important in encouraging customers to buy from you. Most of the customers you will come across are conservative spenders and you must use the right words to get them interested.


ReciprocityReciprocity is the social norm that gets the world go around. Using the right form of reciprocity, you will get your customers getting back. When you want to execute reciprocity, you must be careful. You need to realize that budget is negligible, though giving back to customers may appear incredibly costly. You need to utilize surprise reciprocity and make it personal.


You will not be able to create a pool of loyal and interested customers if your support services are shitty. You need to offer exceptional customer service experience to keep your customers coming back. When it comes to customer needs, speed is secondary to quality. You need to understand that customers enjoy doing business with people they can relate with.

Loyalty Programs

The key to creating loyalty programs lies in knowing which customers need them, and why do they use them. First, you need to get people started. Next, get the ideal customer and make them feel special. You need to create labels for your customers. People will be more willing to participate in a labeled program that they can associate with.

As a general rule, to sell more, you need to provide something more than what the customer expects. Ensure that you have clear shipping information and that the products customers ask or shop for do receive them within the shortest time possible. Inform them about all the terms and conditions as well as privacy policy. On your site, you should try to create a frequently asked question section that lets customers have basic answers to common questions. Work on your brand to make it trustworthy and loved. If customers need to reach you, you must ensure that all channels of communication are clear. In case there are any negative reviews coming to your site or products, ensure that you deal with them appropriately.